BANGKOK, April 4 (TNA) – The Kasikorn Research Center
(KResearch) has estimated that a total of over 25 billion baht should be spent
by Bangkokians on their celebrating activities during this year’s Songkran Festival, or the
Traditional Thai New Year, in mid-April, an about 3.6 per cent
year-on-year increase.
The estimated figures were stated in a latest KResearch
report, publicly released on Thursday, indicating that people in Bangkok are
likely to spend most, or about 9.65 billion baht totally, on their food and
drinks during this year’s Songkran Festival, followed by their accommodations
at about 6.65 billion baht totally, shopping at about 4.6 billion baht totally,
merit makings at about 2.05 billion baht totally and others.
The leading Thai private think-tank also said that most
Songkran travellers from Bangkok are likely to be seen in nearby provinces,
namely Ayutthaya, Chon Buri and Rayong, rather than those still blanketed by
smog in the Thai North.
The Bangkok-based KResearch suggested that business
operators take different lifestyles and favourite activities of consumers into
consideration to meet their demands, particularly those of the so-called
Generation Y (Gen Y) and Generation X (Gen X) who remain in the national
workforces with their own purchasing power. (TNA)
