BANGKOK, June 17 (TNA) – Three players of the Leicester City Football Club help the Tourism Authority of Thailand (TAT) promote the Phuket Sandbox project.
TAT, King Power International Group and the Leicester City Football Club jointly promote the Phuket Sandbox project to reopen Phuket province to welcome foreign tourists. The promotion happens in the form of the “Phuket is now open” campaign which demonstrates the readiness of Phuket province to receive visitors.
The campaign applies sports tourism as TAT and King Power Group invited James Maddison, Harvey Barnes and Kelechi Iheanacho of the latest FA Cup winner to share their impressive experiences in Thais’ smiles, diving, surfing, boat trips, paragliding, triathlon, natural attractions, old town and foods of Phuket in a commercial.
The “Amazing Moments in Phuket” commercial was set to be on air through BBC World News, Euro News and the public relations channels of King Power, the Leicester City Football Club and Dugout, a media organization on world-class football clubs, from June 16 onwards. (TNA)